한국침례신학대학교 도서관

Evangelistic churches- [e-book] : Geographic, demographic, and marketing variables that facilitate their growth

서명/저자: Evangelistic churches - [e-book] : Geographic, demographic, and marketing variables that facilitate their growth / by Travis Heath Bradshaw

주기사항: Source: Dissertation Abstracts International, Volume: 61-12, Section: A, page: 4890.

초록/해제: 요약 : The purpose of this study is to determine how geographic, demographic, and marketing variables affect church attendance within local, regional, and state geographic territories. These issues are addressed using data from the Florida Baptist Convention's Annual Data Set and from an original survey instrument administered to 130 pastors of evangelistic Southern Baptist Convention Churches within the state of Florida. It is well known that marketing and advertising when done properly aid growth in most businesses; however, this has been assumed and only briefly mentioned in the church context. Despite the fact that churches are the second most prominent businesses in the United States, behind restaurants, there has been little quantitative research that deals with more than one or two church growth variables. This study attempts to apply statistical analysis to a wide variety of church growth variables related to pastoral education, program offering, marketing campaign, and sermon and music presentation. Data reveal that upward population shifts, increased pastoral education, and increased pastoral tenure positively affect church growth, but, not as significantly as was expected. Church growth continues to be an art and not a science, as few variables were found to be significantly related to church growth at the local level.